The opening ceremony of A. Lange & Söhne’s second brand boutique in Europe took place in Paris on 9 April 2013. At 19 Rue de la Paix, just a stone’s throw from the exclusive Place Vendôme, watch-lovers can now experience the history and philosophy of Lange’s watchmaking artistry far away from the manufactory’s Saxon homeland. 110 guests and 35 journalists took up the invitation to the cocktail reception celebrating the January opening of the boutique.
The handcrafted timepieces of A. Lange & Söhne are now obtainable from selected specialist retailers in 57 countries. In Paris, the brand has opened its tenth boutique worldwide and the second in Europe. Since last Friday, A. Lange & Söhne also has a boutique in Lisbon’s Avenida da Liberdade, the “Avenue des Champs-Élysées” of Portugal’s capital.
The choice of site reflects the company’s strategy of enhancing the consumer’s experience in core markets by offering a representative collection and the best possible advice. Since entering the French market 17 years ago, A. Lange & Söhne has acquired a loyal, rapidly growing clientele.