Salzburg Whitsun Festival – a successful second year with A. Lange & Söhne 9 May 2008 After a most auspicious prelude a year ago, the eminent A. Lange & Söhne watchmaking company is set for an enthusiastic reprise of its commitment to the Salzburg Whitsun Festival 2008 – an ideal partnership that benefits both partners in equal measure. For festival president Helga Rabl-Stadler, sponsors such as Lange are the driving forces needed to move artistic projects forward financially. She sums up the advantages from the organiser’s point of view: “Thanks to the support provided by A. Lange & Söhne, we can afford an opera with a famous conductor of the calibre of Riccardo Muti at Whitsun”. That is exactly what makes the festival on the banks of the Salzach so interesting for Lange CEO Fabian Krone: “In a very short space of time, the musical direction of Maestro Muti and his Orchestra Giovanile “Luigi Cherubini” have created a festival that is both an inspiration and an extremely attractive communication platform.” Germany’s probably most celebrated watch brand began its partnership with the Salzburg Festival last year by sponsoring the Whitsun Festival. The mutually advantageous collaboration in the first year also demonstrated the solid foundation of common values on which the partnership is based, in particular a shared passion for art and perfection. Fabian Krone: “Our customers, who come to the Festival from all over the world, are extremely demanding, and they recognise and appreciate the Salzburg Festival as the epitome of quality.”