Premium price for a unique timepiece

On 11 November 2013 at Christie’s “Important Watches” auction in Geneva, an exceptional timepiece from A. Lange & Söhne changed owners for the equivalent of nearly 380,000 euros: the only DOUBLE SPLIT with a stainless steel case. An important chapter of watch history was written, when the DOUBLE SPLIT made its debut in 2004. The double rattrapante chronograph was the first mechanical watch to allow comparative lap measurements of up to thirty minutes. The impressive auction result was not only far more than the estimated 96,000 to 140,000 euros. The watch – sold in 2008 – went under the hammer for more than four times the original retail price of the series-production model made of platinum.

At the same auction, a LANGE ZEITWERK “Luminous” from a limited edition of 100 pieces was sold for the equivalent of 122,000 euros. This corresponds to an increase in the value of about 75 per cent compared to the original retail price. It was probably the first time that this model has ever been auctioned. This watch, with its luminescent jumping-numerals display and the innovative constant-force escapement, was introduced in 2010 and is one of the most popular models of the eminent brand.

The timepieces of A. Lange & Söhne regularly achieve high sales prices at auctions. One of the biggest successes is without doubt the TOURBILLON “Pour le Mérite” launched in 1994. This year, the auction price for this model was on average four times higher than the original retail price, thereby showing a clear upward trend. Since 2010, the average auction price for this model has doubled. A similar trend can be observed for other limited editions of the brand, such as the 1815 MOON PHASE or the ANNIVERSARY LANGEMATIK presented in 1999 and 2000 respectively.

 

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