Since A. Lange & Söhne entered the Russian market in 2000, the brand has continuously expanded its operations and will be presenting its fine mechanical timepieces at three points of sale in Moscow. The opening of the first brand boutique in the Russian metropolis will take place on 23 September 2014.
“With the Russian-language edition of its website A. Lange & Söhne pays tribute to its ever-growing number of friends in Russia and underlines the steadily increasing importance of the Russian market,” explains Vladimir Gusinin, Brand Manager Russia at A. Lange & Söhne.
The website www.alange-soehne.com is the gateway to a fascinating world of the eminent brand with its five watch families and a unique heritage. A well-organised three-tier structure allows visitors to quickly navigate from the homepage to the content that interests them:
The focus is on “Timepieces” represented by the LANGE 1, the brand’s most iconic model, which celebrates its 20th anniversary on 24 October this year. A new search function enables users to filter watches by technical features thus easily enabling them to find an interesting selection.
Symbolised by a tourbillon, “Inside our manufactory” tempts visitors to explore the impressive realm of Lange watchmaking artistry. The Saxon state coat of arms, finally, marks the entrance to the manufactory’s eventful history.
Further sections feature current news such as product launches, fairs and events. Also provided are addresses of global points of sale and information about the customer service, the company, and career chances. Visitors to the site can also download a Russian catalogue or watch short films. The press area is available in Russian as well.