A. Lange & Söhne presents a new chapter in its ongoing dialogue with watch connoisseurs in the Middle East through an innovative pop-up at the Dubai Mall’s Grand Atrium.
From December 4th to 17th, the German watch manufacture unveils an immersive architectural installation, where light, movement, and craftsmanship converge to reveal the essence of A. Lange & Söhne precision watchmaking.
The pop-up pays homage to A. Lange & Söhne’s historic manufacture building in Glashütte, Saxony, which was completed in 1873 by Ferdinand Adolph Lange, who laid the foundations for Saxony’s precision watchmaking.
In the Dubai Mall, this distinctive landmark is reinterpreted through a luminous, contemporary structure that captures both heritage and modernity.
Inside the installation, visitors are guided through distinct spaces that reveal different facets of the manufacture’s savoir-faire: The Immersive Room tells the eventful story of A. Lange & Söhne through a series of visual and spatial narratives.
In the Engraving Area, the mastery of the artisans is highlighted, as is reflected in the hand-engraved balance cock, a special and individual feature of every Lange watch. The timepieces on display reveal the brand’s designs to be both elegant and timeless. With the assistance of the brand’s watch advisors, visitors can discover the high level of exclusivity of A. Lange & Söhne’s in-house manufactured movements.
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